It is rare for an open water swimmer to be sponsored as part of an advertising program (Natalue du Toit for Chevolet).
It is even more exceedingly rare for an open water specialist to be featured on commercial packaged product. Famous football players, yes. Well-known basketball players, yup. Olympic champions, certainly. Cartoon characters, all the time. Beautiful celebrities, for sure.
But open water swimmers? That is about as rare as seeing a pink dolphin.
Johnny Weissmuller (Coca-Cola) did it in the 1930s. Greta Andersen (Roman Meal Bread) did it in the 1950s. Tammy van Wisse (Access Bar) and Keri-Anne Payne (Max Factor) did it in this century. But there have been very few others.
However, the open water swimming world can now add Australian Luane Rowe to that esteemed group of open water swimming superstars. Rowe, a world-class swimmer who has won events in Australia, Hawaii, California, New York, Florida and the Cayman Islands, appears on the current packaging of FINIS Mesh Gear Bag.
While other athletes have been sponsored or part of an advertising campaign, Rowe finds herself in even more rarified circles.
As a trained industrial designer working at her corporate headquarters, she has direct input and strong influence on the open water swimming-oriented products that are being considered, manufactured and marketed by her employer, FINIS.
With all her travels to beaches around the world for work and for competition, advertising for a mesh gear bag makes a lot of sense for the Australian designer/swimmer.
Copyright © 2012 by Open Water Source
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