Roberto Cejuela Ph.D. is the co-founder and coach at AllInYourMind . He is an Exercise Sciences School Professor at the Universidad de Alicante as well as a Triathlon coach Level 3 (FETRI), Swimming coach Level 3 (RFEN), Cycling coach Level 3 (REFC) and Track & Field coach Level 3 (RFEA). He was head of the Olympic Studies Center at the Universidad de Alicante and the Triathlon High Performance Group of Comunidad Valenciana located at the Universidad de Alicante and the Co-Director of Sportraining Magazine and President of the 2011 ITU Congress Scientific Committee. He also was a cyclist and currently does triathlons.