The Swim Reaper is a campaign by Water Safety New Zealand designed to make people stop and think before making bad decisions when swimming in open bodies of water.
About
The Swim Reaper is a reminder to everyone that, while it’s great to enjoy beautiful swimming spots, making bad choices around water can have very deadly consequences. Most drownings are preventable if people think about water safety first. The Swim Reaper campaign is designed to reduce the number of drowning deaths by targeting an at risk group in a humorous, but deadly serious way.
Why it was nominated
For cleverly utilizing humor and social media to draw attention to the importance of safety in open water swimming.
Country
New Zealand
Category
Product or Service of the Year
Our Sponsors
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laurakatz
I vote for Hammerhead product of the year