The Swim Reaper (New Zealand) – World Open Water Swimming Association

The Swim Reaper is a campaign by Water Safety New Zealand designed to make people stop and think before making bad decisions when swimming in open bodies of water.


The Swim Reaper is a reminder to everyone that, while it’s great to enjoy beautiful swimming spots, making bad choices around water can have very deadly consequences. Most drownings are preventable if people think about water safety first. The Swim Reaper campaign is designed to reduce the number of drowning deaths by targeting an at risk group in a humorous, but deadly serious way.

Why it was nominated

For cleverly utilizing humor and social media to draw attention to the importance of safety in open water swimming.


New Zealand


Product or Service of the Year

Our Sponsors

KAATSU helps with recovery from workouts and competition, rehabilitation from muscle, bone and connective tissue injuries, and athletic performance. Invented in Japan, engineered and designed in California, KAATSU is the pioneer and gold standard in the Blood Flow Restriction (BFR) market.

Designed to let you get changed anywhere, dryrobe® protects you from the elements, keeping you warm and dry in any climate. The dryrobe® Advance combines a weather-resistant outer with a super-warm inner lining that gets you dry quickly. Made with 100% recycled fabrics.

  • laurakatz



    I vote for Hammerhead product of the year

Leave your comment