Do You Wear Speedos?

Do You Wear Speedos?

Courtesy of WOWSA, Huntington Beach, California.

Where are my Speedos?” “Are you going to wear Speedos or jammers?” “He is going to do an ice mile only with Speedos on.”

Speedos are the most well-known swimwear brand and are synonymous with traditional swim briefs around the world. So it is no wonder that Speedo won the Fan Brand of the Year accolade at this year’s Sports Technology Awards in London.

Speedo was selected over 30 global sportswear brands as the Fan Brand of the Year by popular vote.

The Sports Technology Awards reward the best and most innovative technology advances in sport. Speedo is the first winner in this category that was introduced this year. Sean Hastings, Vice President of Product and Marketing at Speedo International, said, “Since 1928 we’ve been striving to create the most innovative products and inspire swimmers. Fans are the lifeblood of sport and technology is at the heart of what we do, that’s why it’s such an honour to win an award as voted for by sports fans globally.”

Photo shows ice swimmers entering the water at the start of an ice mile in their Speedos.

Copyright © 2014 by World Open Water Swimming Association
Steven Munatones