It is rare that open water swimmers are used to endorse commercial products. While many swimmers have been supported by swimsuit manufacturers (e.g., Maarten van der Weijden for blueseventy and Trent Grimsey for FINIS), Tammy van Wisse (Access Bar) and Keri-Anne Payne (Max Factor) has gone outside the aquatic community.
And it is not limited to elite professional marathon swimmers. Southern California Veronica “Roni” Hibben, herself a former world-class swimmer who has continued to be an elite masters swimmer, is a spokesperson for Hammer Nutrition (see above).
Southern California native, born 1962, is the creator of the WOWSA Awards, Oceans Seven, Openwaterpedia, Citrus Corps, World Open Water Swimming Association, Daily News of Open Water Swimming, Global Open Water Swimming Conference. He is Chief Executive Officer of KAATSU Global and KAATSU Research Institute. Inductee in the International Marathon Swimming Hall of Fame (Honor Swimmer, Class of 2001) and Ice Swimming Hall of Fame (Honor Contributor - Media, Class of 2019), recipient of the International Swimming Hall of Fame's Poseidon Award (2016), International Swimming Hall of Fame's Irving Davids-Captain Roger Wheeler Memorial Award (2010), USA Swimming's Glen S. Hummer Award (2007, 2010) and Harvard University's John B. Imrie Award (1984). Served on the FINA Technical Open Water Swimming Committee and as Technical Delegate with the 2011 Special Olympics World Summer Games, and 9-time USA Swimming coaching staff. Note: WOWSA only recommends products or services used or recommended by the community. WOWSA does not receive compensation for links or products mentioned on this site or in blog posts. If it does, it will be indicated clearly on that specific post. See WOWSA's privacy policy for more information.