Courtesy of WOWSA, Huntington Beach, California.

What goes around, comes around.

Radio was the common link among sports fans in previous generation. The social media platform of the previous century tied many people together through a common experience.

Largely ignored by the global open water swimming world, the radio platform is now being picked up by Patrick Winkler in Brazil and Jose Diaz in Spain. Both passionate promoters of swimming, the dynamic duo are pushing and promoting open water swimming through the airways.

Winkler is doing it daily through his SWIM Channel on Brazilian radio while Diaz just launched his radio program on the air ways through Nadandolibre.

“We start on Thursdays at 20:00 on Radio Marca under the direction of Pablo Juanarena and Yanela Clavo on the program El Speaker Aula,” describes the personality behind Nadandolibre and the Flow & Training Series. “We will explain, entertain, and excite those who venture out each day in the world beyond the shore. With this program and thanks to Radio Marca over 100,000 people will have the opportunity to listen every Thursday as we promote swimming in collaboration with Nadandolibre and professional information about events, open water swimming, swimming pools, new technical trends, product information, services, personalities, coaches, books, films, blogs, conferences, camps, clinics, feats and events in pools, oceans, seas, lakes, rivers, dams, and channels worldwide.”

Copyright © 2014 by World Open Water Swimming Association