AVRA is an ocean lifestyle and brand founded by Shu Pu in 2013. AVRA designs, produces, and distributes ocean lifestyle goods for ocean lovers of all kinds. AVRA is also responsible for creating and co-founding a number of extreme ocean events and challenges, including:
AVRA means “breeze” in Greek. It was the name of Shu’s outrigger canoe. It also means “aura” – an invisible energy or emanation field that surrounds all living things. All aspects of our lives can be seen in the energies flowing through our auras: personalities, lifestyles, thoughts, emotions, physical and mental make-up. AVRA represents the energies of ocean lovers everywhere!