AVRA is an ocean lifestyle and brand founded by Shu Pu in 2013. AVRA designs, produces, and distributes ocean lifestyle goods for ocean lovers of all kinds. AVRA is also responsible for creating and co-founding a number of extreme ocean events and challenges, including:
The Cold Half, an annual 15km marathon swim from Stanley to Deep Water Bay in Hong Kong since 2013. It is Asia’s only winter marathon swim event, with water temperature like a good “cool” channel crossing. In 2017, the Cold Plunge, a 1.5km sister event, was also introduced.
The Clean Cross, a record-breaking 35km swim from Hong Kong to Macau in 2014. Simon Holliday swam across in just over 10 hours, breaking Beijing marathon swimmer Zhang Jian’s record, the only other successful swim across the Pearl River Delta. The Clean Cross raised over HK$250,000 for Ocean Recovery Alliance’s Grate Art project;
HK360Swim, a 45km swim circumnavigation of Hong Kong Island, was first conceived in 2016. It is designed as the signature swim challenge for Hong Kong, similar to the “English Channel Swim” for England or the 20 Bridges Swim for New York City. The current solo record is 10 hours 43 minutes 6 seconds, set by Alex Fong in 2019.
HK360Xtreme, a solo HK360Swim(45km) around Hong Kong Island, then bike (215km) and run (100km) completed on 7 November 2020 by extreme endurance triathlete Mayank Vaid.