A Powerful Formula Draws People To Triathlons

A Powerful Formula Draws People To Triathlons

HUNTINGTON BEACH. Research by the Sporting Goods Manufacturers Association, the leading trade association in the sports products industry, shows that triathlon and adventure racing have significantly increased in popularity in recent years. Those empirical findings are no surprise to those who exercise in pools and open water with the growing number of neoprene-clad colleagues. Since 2009, participation in traditional triathlons is up 63.7% and up 39.5% in non-traditional triathlons. Adventure racing is up 23% with those who are committed mentioning their primary goals are for fitness, fun, and the thrill of the finish. “It appears that this trend is tied to a basic desire to belong to a group and identify with a team or club,” said TYR founder Steve Furniss (see below). “The triathlon is unique in its ability to couple a person’s fitness routine with a strong sense of community and social interaction, particularly for those not inclined to traditional sports. Other appeal factors include the fact that it is an adult sport, it appeals to both genders, it offers training diversity (swimming, cycling and running) and has the cachet of being the latest ‘Everest’ fitness endeavor, much like accomplishing a marathon was for many in the 1970s and 1980s. However, unlike a marathon, triathlons and adventure racing have so many formats that it can encompass a greater participant base. At the end of the day, triathlons and adventure racing offer social interaction and a sense of community while providing the ability to stay fit. That’s a powerful formula.” While the most popular exercise activities for Americans remain (in order) 1. walking, 2. bowling, 3. treadmill, 4. running and jogging, 5. hand weights, 6. billiards/pool, 7. bicycling, 8. freshwater fishing, 9. weight/resistance machines, and 10. dumbbells according to the Sporting Goods Manufacturers Association, the survey results also found that among non-sports participants, swimming and weight training were the two sports they would be most interested in participating. Promising indeed for a growing market of swimmers…for every triathlete is an open water swimmer. Copyright © 2008 – 2011 by World Open Water Swimming Association