Product Placement In Open Water Swimming
Car racing has advertisements all over the car and its driver’s uniform. Basketball players wear the shoes of their sponsors. And celebrities subtly or blatantly showcase products and clothes of companies that they are financially committed to.But swimmers, especially open water swimmers, have many fewer opportunities to promote and push their sponsors. With their entire body enveloped in the water, save their swim cap, signage and sponsorship have way fewer opportunities to be seen.
But with technology and a bit of creativity, some flair and music, an open water swimmer can show their love for a product, service, or company who supports them. Jamie Patrick shows how it can be done with a bit (or more) of product placement in his latest video.
Copyright © 2013 by Open Water Swimming
Southern California native, born 1962, is the creator of the WOWSA Awards, Oceans Seven, Openwaterpedia, Citrus Corps, World Open Water Swimming Association, Daily News of Open Water Swimming, Global Open Water Swimming Conference. He is Chief Executive Officer of KAATSU Global and KAATSU Research Institute. Inductee in the International Marathon Swimming Hall of Fame (Honor Swimmer, Class of 2001) and Ice Swimming Hall of Fame (Honor Contributor - Media, Class of 2019), recipient of the International Swimming Hall of Fame's Poseidon Award (2016), International Swimming Hall of Fame's Irving Davids-Captain Roger Wheeler Memorial Award (2010), USA Swimming's Glen S. Hummer Award (2007, 2010) and Harvard University's John B. Imrie Award (1984). Served on the FINA Technical Open Water Swimming Committee and as Technical Delegate with the 2011 Special Olympics World Summer Games, and 9-time USA Swimming coaching staff. Note: WOWSA only recommends products or services used or recommended by the community. WOWSA does not receive compensation for links or products mentioned on this site or in blog posts. If it does, it will be indicated clearly on that specific post. See WOWSA's privacy policy for more information.
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