ROKA’s R1 Goggles Win Red Dot Award
ROKA was founded by two former Stanford All-American swimmers who set out to make the fastest wetsuits on the planet.
After launching in 2013, ROKA’s products are used by numerous world-class athletes including ITU World Champions, IRONMAN® Champions and Olympic medalists.
But their vision has now moved into vision with their R1 Google.
Rob Canales, CEO and co-founder of ROKA with Kurt Spenser, said, “ROKA has been on a mission for two years to rethink goggle design and optimize the mechanics of sighting to improve speed and reduce energy expenditure. The R1 Google‘s RAPIDSIGHT™ technology addresses those critical issues and delivers a distinct competitive advantage. Offering an expanded field of view, it helps lead swimmers sight buoys faster and with less effort, and it allows followers to stay ‘on the feet’ of leading swimmers more easily.”
Canales and Spenser’s vision has led ROKA to receive its first Red Dot Award for Excellence in Product Design for its R1 Google – over 5,214 products from 57 nations.
Their innovations eventually led to RAPIDSIGHT, a technology that expands the field of vision so buoys and finishes can be sighted with less disruption to swim form and mechanics. The R1 Google also offers SPCTRM™, a lens tint collection optimized for environmental and light conditions. Its benefits cover the myriad conditions faced by open water swimmers and triathletes.
Light Vermilion: Great for low light; green backdrops; enhances orange and red buoys
Dark Vermilion Mirror: Great for transition light; green backdrops; enhances orange and red buoys
Light Amber: Great for low light / mist / fog / haze; enhances orange and red buoys
Dark Amber Mirror: Great for transition light and direct sun; enhances orange and red buoys
Light Grey: Great for transition light; urban backgrounds; natural color rendition
Dark Grey Mirror: Great for direct sun; urban backgrounds; natural color rendition
Clean Mirror: Great for morning light and indoor swimming; natural color rendition
Jade Mirror: Great for direct sun, enhances yellow and orange buoys
Cobalt: Great for ocean swims; enhances yellow and green buoys
Stormtrooper Mirror: Direct sun; natural colors; the same as the Dark Grey Mirror
Copyright © 2016 by World Open Water Swimming Association
Southern California native, born 1962, is the creator of the WOWSA Awards, Oceans Seven, Openwaterpedia, Citrus Corps, World Open Water Swimming Association, Daily News of Open Water Swimming, Global Open Water Swimming Conference. He is Chief Executive Officer of KAATSU Global and KAATSU Research Institute. Inductee in the International Marathon Swimming Hall of Fame (Honor Swimmer, Class of 2001) and Ice Swimming Hall of Fame (Honor Contributor – Media, Class of 2019), recipient of the International Swimming Hall of Fame’s Poseidon Award (2016), International Swimming Hall of Fame’s Irving Davids-Captain Roger Wheeler Memorial Award (2010), USA Swimming’s Glen S. Hummer Award (2007, 2010) and Harvard University’s John B. Imrie Award (1984). Served on the FINA Technical Open Water Swimming Committee and as Technical Delegate with the 2011 Special Olympics World Summer Games, and 9-time USA Swimming coaching staff.