Sighting And Swimming To FORM...Fantastic

Sighting And Swimming To FORM…Fantastic

Sighting And Swimming To FORM…Fantastic

Courtesy of FORM, Vancouver, Canada.

One of the facts of open water swimming is sensory deprivation.  “You often cannot see too far, you often cannot hear much, you often cannot smell,” said Steven Munatones.

You often do not know exactly how far you have swum or how long you have to goSwimming in a pool has less of an issue with sensory deprivation, but it would be nice to know your various parameters while swimming.”

But the technology of goggles has not changed much since the eyewear first become a must for competitive or fitness swimmers in the 1960’s.

Dan Eisenhardt, a veteran pool swimmer, wanted to do something radical to change that stagnation.  “I swam competitively for 14 years and really felt the pain of not being able to access my metrics in real time,” said FORM founder and CEO.

The idea for FORM came about many years ago, but we are only now entering a time when technology lets us deliver this experience seamlessly in a premium pair of swim goggles. We’re proud that, through a team of top industry talent, we’ve been able to solve a fundamental problem in swimming.”

FORM will launch the world’s first swim goggles with a see-through, augmented reality display that delivers performance metrics to swimmers in real time on August 7th.  FORM Swim goggles are an effective and creative replacement for pace clocks and wrist wearables.

Eisenhardt explains, “FORM’s AR goggles allow swimmers to view performance metrics in real time.  Developed over 4 years in collaboration with top swimmers and coaches, including Olympians, the FORM Swim Goggles make training smarter, more purposeful, and more engaging for swimmers of all levels.”

The FORM Swim Goggles seamlessly combine three key components:

1. An augmented-reality display. Integrated into the goggles lens, this display provides a completely unobtrusive, see-through experience and always appears in focus.
2. A miniaturized onboard computer. With an ultra-compact profile and 16 hours of battery life, the onboard computer uses artificial intelligence to track and display metrics like split times, distance, stroke rate, and stroke count.
3. A premium swim goggles design. FORM uses high-grade materials and industry-leading manufacturing processes to provide optimal fit, durability, and hydrodynamics in a design that feels just like a regular pair of swim goggles.

Launching alongside the FORM Swim Goggles is the FORM Swim App for iPhone® and Android™. This app enables swimmers and coaches to review and share workouts recorded by the FORM Swim Goggles as well as to track progress over time. It also gives swimmers the freedom to customize exactly which metrics are displayed in the goggles and when each metric appears: while swimming, after turns, or during rest.

I competed in two Olympic Games: 2004 and 2012,” said Scott Dickens, Director of Strategic Partnerships at FORM. “At the elite level, everything is measured down to the hundredth of a second. Having access to real-time metrics in your goggles is an absolute game-changer.

FORM enables both swimmers and coaches to be more in tune with what’s happening in the moment. Even if you’re not a high-level swimmer, FORM makes swimming much more engaging and just plain fun. You always know exactly what you’re doing, and you’re able to compete with yourself while you swim.”

Eisenhardt is a can’t miss sports technology aquapreneur from Vancouver, Canada. His previous company, Recon Instruments, was the world leader in augmented-reality eyewear for sports and was acquired by Intel in 2015. FORM employs many of the people from that original team, leveraging decades of combined expertise in sports-eyewear design, activity-tracking algorithms, and augmented-reality optics.

He explains, “We have a simple mission: to break down the barriers between what swimming is and what it could be.”

The FORM Swim Goggles will be available at US$199 and ready to ship internationally on August 7th from FORM (  The complimentary FORM Swim App will also be available on August 7th as a free download from the App Store and Google Play™.

For more information, visit

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Steven Munatones