Shu Pu

Shu Pu Claimed

Founder of Asia’s premier open water HK360Swim series & AVRA ocean lifestyle products

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Shu Pu is an open water event organizer with a fashion background helping athletes realise their goal of competing to set new records and achieve personal bests. Shu works with a passionate and dedicated network of swimmers (beginners to elite), paddlers and sailors to bring swim expeditions and races to life. Her record-setting milestones include HK to Macau swim, HK360Swim including 2 male solos, 2 females solo and 12 relays so far.

Shu Pu is also the founder of AVRA, an ocean lifestyle brand since 2013. AVRA designs, produces and distributes ocean lifestyle goods for ocean lovers of all kinds.

Shu Pu is responsible for conceptualising and co-founding a number of extreme ocean events and challenges, including: 

  • The Cold Half, an annual 15km marathon swim from Stanley to Deep Water Bay in Hong Kong since 2013. It is Asia’s only winter marathon swim event, with water temperature like a good “cool” channel crossing. In 2017, the Cold Plunge, a 1.5km sister event, was also introduced.
  • The Clean Cross, a record-breaking 35km swim from Hong Kong to Macau in 2014. Simon Holliday swam across in just over 10 hours, breaking Beijing marathon swimmer Zhang Jian’s record, the only other successful swim across the Pearl River Delta. The Clean Cross raised over HK$250,000 for Ocean Recovery Alliance’s Grate Art project;
  • HK360Swim, a 45km swim circumnavigation of Hong Kong Island, first conceived in 2016. It is designed as the signature swim challenge for Hong Kong, similar to the “English Channel Swim” for England or the 20 Bridges Swim for New York City. The current solo record is 10 hours 43 minutes 6 seconds, set by Alex Fong in 2019.
  • HK360Xtreme, a solo HK360Swim(45km) around Hong Kong Island, then bike (215km) and run (100km) completed on 7 November 2020 by extreme endurance triathlete Mayank Vaid.
  • The D’Ag Dash, a new multiple distance open water swim race since 2021, including 10km, 5km, 1.8km and 900m, catering to all ages and swimming capabilities.

Shu is also responsible for co-founding a number of sports and not-for-profit initiatives for Hong Kong, including:

  • Splash Foundation, a not-for-profit swim school for under-served communities in Hong Kong.
  • Pure Ocean Connection, a not-for-profit paddling society promoting paddling events around the world to benefit Hong Kong charities.

When not busy developing new products and organising ocean challenges, Shu spends her time swimming and paddling in the ocean, cycling, sabre fencing, and discovering good food.

Role in Swimming Community

Race Director

Swimming Interest

Marathon-Channel Swims
Racing 25k or under
Winter Swimming
Relay swimming

Special Honors

WOWSA Award Nominee

Awards & Accomplishments

Shu Pu's sports credentials:

OC6 (6-person outrigger canoe)
-4 time champions in Women’s and Mixed categories at ATIR (Around the Hong Kong Island Race 45km), 2011-2015
-2nd Place in Pailolo Challenge, Maui-Molokai (45km), Women’s Iron Division, Hawaii, 2014
-15th place Woman’s World Championships - Na Wahine O Ke Kai, Open Division, Molokai-Oahu (66km), 2014
-5th place, Hamilton Island Marathon Race (45km), Australia, 2011
-Champions, Around Lamma (24km), Around Po Toi (22km), Around Beaufort (16km), Lantau Challenge (18km), 2010-2017

OC1 (Solo outrigger canoe)
-The first female paddler to cross the Pearl River Delta from HK to Macau, 2014
-The first to circumnavigate Lantau Island non-stop(70+km), 2016

Fencing (Sabre)
-Solo bronze medal, Asian Masters Fencing Championships, Australia, 2016
-Team bronze medal, Asian Masters Fencing Championships, Japan, 2018
-Solo bronze cup, Hong Kong President’s Cup Fencing championships Master A, 2018







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