This September, Sir Richard Branson, the legendary founder of the Virgin Group and intrepid adventurer, and singer-songwriter Ronan Keating of Boyzone fame will headline a ten-member relay team.

They will swim 56 miles across the Irish Sea in the hopes of raising at least £1million for Cancer Research UK.

The Swim is a celebrity-led challenge that will bring much attention to the sport and its challenge and its allure. The 56-mile relay swim will take up to 40 hours from Holyhead to Dublin where two coveted spots are open to the public.

The Swim will give two people a the once-in-a-lifetime opportunity. To be eligible to be on the team, they will need to raise a minimum of £100 and swim 3K in the open water by July. Ten places will be drawn at random and ten places will be offered to the highest fundraisers. The chosen 20 will be invited to a swim trial in July to assess their fitness, technique and ability to work in a team.

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