Sian Williams was working doubly hard at the inaugural Big Chill Swim Salford on a chilly morning in the heart of the Salford Quays, England this weekend. Showcasing over 170 ice swimmers in a pool purposefully set amidst the bustling Quays, the event hosted by Colin Hill was the highlight of the city council’s weekend events…and showcased Williams'
Colin Hill, the event organizer and visionary, with swimmers Anne Stafford, Helen Brindle and Ursula Richards-Cairns participated in yesterday's press conference on the Big Chill Swim at Salford Quays. [Read more...]Copyright © 2013 by World Open Water Swimming Association
In the U.S. reporters can be drawn to an event in various ways: big stars, great press releases, gamification and free food and drinks. In the U.K., the Big Chill Swim Salford is putting a new twist on its launch and has designed its marketing efforts in a fantastic new way. Reporters are invited to cover the Big Chill Swim Salford on December 7th by
