Tag: FOMO

The Ubiquity Of The Great Lake Swim

Doug Stanley and his team at Ridgeline Entertainment are going to create a ubiquitous online presence on and with Facebook, SmackDab and traditional media (television, print, radio) surrounding Jamie Patrick's 90-mile (144.8 km) Great Lake Swim in August. With more than 50 hours of programming planned of Patrick's 90-mile crossing of Lake Michigan - and

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