The Threat Into A Thread, By Adidas

Courtesy of adidas and SS17 Parley.

Adidas latest swimwear line is made from recycled ocean plastics and fishing nets.

Tim Janaway, General Manager of adidas Heartbeat Sports, explains, “Created with the ethos ‘from the oceans, for the oceans’, the Parley swim collection represents our dedication to consistently deliver swim products that protect that waters in which we perform. As one of the leading sportswear brands in the world, it is our responsibility to be the guardians of the spaces of sport and this range is testament to the part we can – and should- all play to safeguard the oceans for future generations.

We are working with Parley to transform ocean plastic pollution into high performance sportswear, spinning the problem into a solution.” For more information, visit #adidasparley.
Steven Munatones