In the U.S. reporters can be drawn to an event in various ways: big stars, great press releases, gamification and free food and drinks.
In the U.K., the Big Chill Swim Salford is putting a new twist on its launch and has designed its marketing efforts in a fantastic new way. Reporters are invited to cover the Big Chill Swim Salford on December 7th by utilizing the talents and charisma of Colin Hill.
Media representatives can get in the water for a training session with Britain’s most well-known event organiser and ice swimmer. Hill will also provide the reporters with a specially devised open water swimming training plan and introduce them to other local swimmers taking part in the Big Chill Swim Salford.
Southern California native, born 1962, is the creator of the WOWSA Awards, Oceans Seven, Openwaterpedia, Citrus Corps, World Open Water Swimming Association, Daily News of Open Water Swimming, Global Open Water Swimming Conference. He is Chief Executive Officer of KAATSU Global and KAATSU Research Institute. Inductee in the International Marathon Swimming Hall of Fame (Honor Swimmer, Class of 2001) and Ice Swimming Hall of Fame (Honor Contributor - Media, Class of 2019), recipient of the International Swimming Hall of Fame's Poseidon Award (2016), International Swimming Hall of Fame's Irving Davids-Captain Roger Wheeler Memorial Award (2010), USA Swimming's Glen S. Hummer Award (2007, 2010) and Harvard University's John B. Imrie Award (1984). Served on the FINA Technical Open Water Swimming Committee and as Technical Delegate with the 2011 Special Olympics World Summer Games, and 9-time USA Swimming coaching staff. Note: WOWSA only recommends products or services used or recommended by the community. WOWSA does not receive compensation for links or products mentioned on this site or in blog posts. If it does, it will be indicated clearly on that specific post. See WOWSA's privacy policy for more information.